ETERNA DIGIGOLD PRIVACY POLICY

  This Privacy Policy of Eterna Fintech Pvt. Ltd. and the User is effective as on 1st March 2022 1.    Introduction 1.1.         Eterna Fintech Pvt. Ltd. an Indian company incorporated as per the provisions of the Companies Act, 2013, having its registered office at Jalgaon, (“Jeweller”, “We”, “Are”, “Us”, “Our”) are committed to protecting Your privacy and grant importance to the confidentiality of Your data over internet. We conduct our business by abiding by the laws applicable on data privacy and data security in the country. 
1.2.        This document is published and shall be construed in accordance with the provisions of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data of Information) Rules, 2011, under Information Technology Act, 2000, that require publishing of the Privacy Policy for collection, use, storage and transfer of sensitive personal data or information.
1.3.        This privacy policy (“Privacy Policy”) shall apply to all persons using or accessing (“Users”, “You” or “Your”) any or all products, services, features or content offered on the mobile application or the website “eternafintech.com” (“Platform”).
1.4.        This Privacy Policy is intended to inform You about the personal information that is collected from You, how Your personal data may be used and disclosed, how You can control the use of Your personal data, and how Your personal data is protected when You use the Platform.
1.5.        Use of this Platform is available to persons who can enter into legally binding contracts under the Indian Contract Act, 1872, or We presume adequate and lawful parental consent in case the personal information is shared by a User under the age of 18 (eighteen) years.
1.6.        This Privacy Policy is a legally binding document between You and the Jeweller. The terms of this Privacy Policy will be effective upon Your acceptance of the same (directly or indirectly in electronic form, by clicking on the “I accept” tab or by use of the Platform or by other means) and will govern the relationship between You and the Jeweller, for Your use of the Platform.
1.7.        By accessing the Platform, You expressly consent to Our collection, storage, use and disclosure of the Information (as defined hereunder) in accordance with the terms of this Privacy Policy.
1.8.         The information about the User is collected by Us as (i) information supplied by Users; (ii) information automatically tracked during User’s navigation on the Platform; and/ or (iii) communicated directly to Us via e-mail or telephone or another channel.
1.9.        For any service that User may use, We only collect the data that is strictly necessary (i) for the delivery of the services, (ii) for the performance of a contract for which User is a party, (iii) for which User has given consent for such processing of data, or (iv) for compliance with a legal obligation to which We are subject.
1.10.     This Privacy Policy does not require any physical, electronic or digital signature and is a legally binding document between the User and Us.
 

2.    Information that We collect
2.1.     If You visit Our Platform just to browse, read pages, download information or You register for our services, Your browser automatically transmits to Us following unidentifiable information using various technologies, such as cookies, tags, and web beacons (including but not limited to): 2.1.1.     Your computer’s Internet Protocol Address (IP);
2.1.2.    Domain servers;
2.1.3.    Web pages and links You visit, advertisements You view;
2.1.4.    Your bandwidth speed and information about the about the software programs that are installed on Your computer;
2.1.5.    Standard server log information;
2.1.6.    Other information with respect to User’s device, operating system, interaction of User device with the Platform and applications. (“Web Browser Information”); and
2.1.7.    The above listed Web Browser Information cannot and does not identify You personally.
2.2.     Details that You provide to Us in order to use Our services:
2.2.1.    Contact data (such as name, address, email address, phone number and date of birth);
2.2.2.    Copy of Aadhaar Card information You may provide as proof of identity or address for KYC processes;
2.2.3.    About Your location such as time zone, postal address and location details) to provide You better & prompt customer service;
2.2.4.    If the User communicates with Us by, for example, e-mail or letter, any information provided in such communication may be collected by Us;
2.2.5.    Your photo if You choose to add one to Your profile on Platform; and
2.2.6.    Information from Your smartphone as per app store/play store policies. You authorize Us to have access to this information and You agree that We may collect and use this information in accordance with this Privacy Policy.
2.3.     Access the file storage for saving the receipt of the purchases:
2.3.1.    Financial data (such as account details, e-wallet details, bank account or credit or debit card details or other payment instrument details etc.) [or credit score] that User may have provided Us. We work with multiple payment processors who store these details in encrypted format. All Our payment processors are Payment Card Industry Data Security Standard (PCI DSS) compliant; and
2.3.2.    Personal information stored with third parties that You choose to provide to Us, such as Your social media account information and Your social media contacts. By linking Your third-party accounts or using third party sign-in services, You authorize Us to have access to this information and You agree that We may collect and use this information only in accordance with this Privacy Policy.
2.4.        All such information is stored or used for processing orders and under no circumstance are any of these details made available in the public domain. However, We may use this information to share with You additional and/ or upcoming information regarding the services Platform in accordance with this Privacy Policy.
2.5.        If You choose not to provide Your Personal Information that is mandatory to process Your request, We may not be able to honour Your request.  

3.    Cookies and Web Beacons:
3.1.        To improve the responsiveness of the sites for our users, We may use cookies, or similar electronic tools to collect information to assign each visitor a unique, random number as a User Identification (User ID) to understand the User's individual interests using the Identified Computer. Unless You voluntarily identify Yourself (through registration, for example), We will have no way of knowing who You are, even if we assign a cookie to Your computer. The only personal information a cookie can contain is information You supply (an example of this is when You ask for our Personalised Horoscope). A cookie cannot read data off Your hard drive. Our advertisers may also assign their own cookies to Your browser (if You click on their ads), a process that we do not control.
3.2.        Our Platform and emails may use web beacons in conjunction with cookies to compile statistics about site usage. Web beacons are small pieces of code (also called pixels) that are embedded on the pages of websites/ Platform or emails. We do not use web beacons to collect personal identifiable information about visitors. We may use these technical methods to analyze the Platform’s performance and reliability data such as timing (e.g., page load) metrics on our sites. We may also use web beacons in HTML emails that we send subscribers who have opted in to receive email from us, to determine whether our recipients have opened those emails and/or clicked on links in those emails.

  4.    How We use Your Information
4.1.        For providing You services:
4.1.1.    To allow our professionals, business partners to assist us with providing services to You, to connect with You to provide their services/products You may specifically consent to be contacted for;
4.1.2.    To avoid fraud and other prohibited or illegal activities;
4.1.3.    To respond to authorized information requests from governmental authorities or when otherwise required by law;
4.1.4.    To enforce the legal terms (including without limitation Our policies) that govern Your use of Our Platform, and/or for the purposes for which You provided the Information;
4.1.5.    To protect the security or integrity of the Platform, Our business, services and other Users; and/or
4.1.6.    To verify the provided information, either through internal mechanisms or through authorised third parties.
4.2.        For Advertising:
4.2.1.    To contact You and to customise Our communication with You and the marketing material we share with You;
4.2.2.    To use Your information to provide You with product and service updates, newsletters and other communications about existing and/or new products and services by post, email, telephone, in-device messaging and/or text message (SMS), if You have provided Your prior consent or we are otherwise permitted to do so under applicable law.
4.3.        For the purposes of reviews:
4.3.1.    Where You have uploaded product reviews, comments or content to our websites or Platform and made them publicly visible, Platform may link to, publish or publicize these materials elsewhere including in our own advertisements.
4.4.        We do not sell, trade, or otherwise transfer to third parties Your Information. This does not include trusted third parties who assist Us in operating Our Platform, conducting Our business, or servicing You. When we provide Your Personal Information to individuals and entities which assist us with Our business activities, it is Our practice to require those individuals and entities to keep such Information confidential and to use Your Personal Information only to perform services.

  5.    Disclosure and Information sharing
5.1.        We share the sensitive personal information to any third party without obtaining the prior consent of the User in the following limited circumstances:
5.1.1     When it is requested or required by law or by any court or governmental agency or authority to disclose, for the purpose of verification of identity, or for the prevention, detection, investigation including cyber incidents, or for prosecution and punishment of offences. These disclosures are made in good faith and belief that such disclosure is reasonably necessary for enforcing these Terms; for complying with the applicable laws and regulations.
5.1.2      We propose to share such information within its group companies and officers and employees of such group companies for the purpose of processing personal information on its behalf. We also ensure that these recipients of such information agree to process such information based on our instructions and in compliance with this Privacy Policy and any other appropriate confidentiality and security measures.
5.1.3     We shall take all reasonable steps to ensure that the confidentiality of Your information is maintained by imposing strict confidentiality standards on all the third parties with whom We part this information. In all circumstances, We shall ensure that Your Personal Information is protected by strict confidentiality agreement.
5.1.4     We do not disclose Your Personal Information to any advertisers or any third party for their marketing and advertising purposes without Your explicit consent. 5.1.5     We use Users Personal Information to display relevant promotions and marketing offers, based on his/her preferences.

  6.    Security
6.1.        Technology used in the processing of personal data is in accordance with commercially accepted or certified standards.
6.2.        Legitimate interests of businesses including any innovation is achieved without compromising privacy interests.
6.3.        Privacy is protected throughout processing of Information, from the point of collection to deletion of personal data.
6.4.        We have put in place reasonable physical and technical measures to safeguard the information we collect in connection with the Services.
6.5.        All information gathered on Our Platform is securely stored within our controlled database. The database is stored on servers secured behind a firewall; access to the servers is password-protected and is strictly limited.
6.6.        This Personal Information is immediately deleted once User deletes the Platform or deletes his account exclusively made on the Platform, except to the extent it is necessary to store the same under applicable laws.
6.7.        Although We make best possible efforts to store Personal Information in a secure operating environment that is not open to the public, User must understand that there is no such thing as complete security, and We do not guarantee that there will be no unintended disclosures of Personal Information. If We become aware that Users Personal Information has been disclosed in a manner not in accordance with this Privacy Policy, We will use reasonable efforts to notify such User of the nature and extent of such disclosure as soon as reasonably possible and as permitted by law.

  6.8.    How long do we hold information Retention of Personal Information will vary depending on the purposes that it was collected for, as well as the requirements of any applicable law or regulation. We may retain Your Personal Information to comply with the law, prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, enforce our general terms of use, and take other actions as permitted by law and as required to provide the Service. Once the purpose is satisfied or the legally mandated period has expired, we will securely delete Your Personal Information.

  7.    Third Party Links
7.1   Our Platform may contain links to third party websites or applications. The User agrees and understands that privacy policies of these websites are not under Our control and the User understands that once he/she leaves Our servers, use of any information provided by the User or Your Personal Information shall be governed by the privacy policy of the operator of the site used by him/her.
7.2   When the User accesses another website through a link or a URL available on the Platform, this Privacy Policy does not apply anymore. We shall in no way be responsible in any way for Your use of such sites. We highly recommend you to carefully read the terms and conditions, privacy policies of such other 3rd party links to know details regarding the Personal Data collected, stored and processed by such links.
7.3   We are not responsible for the content or the privacy polices of third-party websites.

  8.    Miscellaneous

8.1 As we update, improve and expand the Platform, We may update this Privacy Policy. We will notify You of the changes and any access/use of the Platform subsequent to such notification will imply You have agreed to the modified terms of the Policy.
8.2  We will not be responsible for the accuracy or filtration of any of the content posted on Our Platform by any user, however, We will be entitled to remove any content posted by any user on Our Platform which We, at Our sole discretion, consider offensive, discriminatory, racist, defamatory, inappropriate in nature or unlawful.  

9. Your Rights You have the right in certain circumstances to:
9.1 Withdraw Your consent where You have given Your consent to us to use Your Personal Information for certain purposes. You have the right to withdraw this consent at any time by contacting us in writing using the contact details set out in the “Contact Us” section. This will not affect the lawfulness of any use of Your information that We make before You withdraw Your consent. Further, We will have the option to stop providing You services for which the said information was sought.
9.2  Access and review the Personal Information You have provided to Us. If the review reveals that Personal Information has been recorded incorrectly or is incomplete You may contact us via e-mail at the details as set out in the “Contact Us” section below to correct any such inaccuracies;
9.3 Restrict the processing of Your Personal Information if one of the following applies to You: 
9.3.1     You contest the accuracy of the information that we hold about You, while we verify its accuracy;
9.3.2     We have used Your information unlawfully, but You request us to restrict its use instead of erasing it;
9.3.3     We no longer need the information for the purpose for which we collected it, but You need it to deal with a legal claim; or
9.3.4     You have objected to us using Your information, while we check whether our legitimate grounds override Your right to object.
9.4 Object to the processing of Your Personal Information on the basis of our legitimate  interests;
9.5 Require us to erase Your Personal Information without undue delay if one of the following applies, unless it is necessary to use Your Personal Information to comply with a legal obligation or to establish, exercise or defend a legal claim: 
9.5.1     the information is no longer necessary for the purposes for which we collected it;
9.5.2     You object to us using Your information: for the purposes of understanding the visitors to the Platform and there are no overriding legitimate grounds for the processing;
9.5.3     You unsubscribe from our marketing communications;
9.5.4     We have used Your information unlawfully;
9.5.5     the information must be erased for compliance with a legal obligation to which we are subject.
9.6 Port Your Personal Information under certain circumstances.